What is the core competitiveness of the customization industry?
Whole-house customization is the most expensive single item in home decoration, and the customization industry is also so complex. As a consumer, how should you choose when comparing? When getting to know the business, what key points should you know about the business so that you don’t step into pitfalls?
Today I will briefly talk about a very important point in the customization industry: custom furniture design!
The necessity of design
When it comes to design, let’s be honest the industry skills is really uneven. Design not only determines the effect of whole-house customization, but also determines whether the customized products can be used normally and reasonably. No home decoration can be perfect. Many people are involved in the process of building and decorating a house, and there are many choices and trade-offs that result in it.
Therefore, many custom cabinets are not simply boxy.
- There are downspouts at home that need to be covered;
- There are beams or pillars behind the cabinet;
- There is a gas pipe behind the cabinet and a sewer pipe that needs to be embedded;
- The walls and ceiling are not horizontally or vertically, and the error is large;
- There are also many kitchens with built-in electrical appliances. Can they be built in? Can they be flush when they are built in…
In fact, unfortunately, there are very few businesses that can perfectly solve the above-mentioned most basic customization needs that consumers understand. Ninety percent of the custom shops on the market are trying their best to fight against the above problems. Even the slightly more advanced stores have ridiculously high prices.
In fact, the solution to these basic problems is not determined by the plate or the machine in the processing plant, but more by the design and experience of the merchant. However, it is difficult to compare design and experience in the early stage, so many consumers have no idea about how to compare it.
As a result, the overall service satisfaction in the whole-house customization industry is very low. Ask around who have had done such customization can get a lot of negative experiences.
In addition, more than 50% of the floor-to-ceiling effect of home decoration is determined by the whole-house customization. If customized products fall into the trap, it basically means that the decoration has failed.
There are very few custom shops that can perfectly meet the basic needs of cabinets listed above and then present them in customers’ homes with better results.
Many of the unit prices that can be used to produce such products are prohibitive for consumers.
Another thing is that the effect of the store’s exhibition hall actually has little to do with the effect of the customer’s home. Many exhibition halls are designed by a team dedicated to decorating and designing the showroom. It is impossible for normal customers to have such a design in their homes. Therefore, it is no exaggeration to say that the design of customized products is the core of comparing customized products.
Designs on the markets
- The lowest level design:
The process of this kind of design is very simple.
The entry time of this kind of custom designer is usually when making a wardrobe.
There is basically no need to draw any drawings during the entire design process. The length, width, and height of each cabinet are described in words. Occasionally, note down the precautions. Then go back to the store and use CAD (only line drawings) to simply divide the grid, and then invite the customer to see the plan (some do not require the customer to communicate with the plan in person).
The customer mentions two similar grids: a larger grid and a smaller grid. Comments, then sign and make a deposit, select the color card and pay the money.
As for the subsequent production issues, the manufacturer’s order dismantling personnel will make adjustments according to the sketch (the manufacturer has never been to the order dismantling site).
Wherever there are pipes and switch panels in the customer’s home, it is up to the installation master to solve them on site.
During the design stage, many problems left on the construction site may not have been discovered, and the problems discovered are also reported to the customer. This kind of product is generally made very standard, and there is basically no design at all.
This kind of cabinet is all solved on site by sealing boards (for example, the size of 2.4m, the actual production size is 2.25m, and the rest is solved by cutting the sealing boards).
This very rough product can only guarantee the storage needs at most, and the space Usage and aesthetics are basically not considered. Many of them use a few pictures found online, rely on words to fool them, and then simply translate the online pictures into drawings.
It is simply terrible. But… 80% of customization shops have this service model.
Don’t ask for too high requirements when choosing this product, just install it and it can be used.
- Barely reliable design:
This design presents a three-dimensional model to the customer, which looks more intuitive to the customer (some three-dimensional mobile VR drawings are basically gimmicks, basically simply modified from the previous customer’s drawings) .
But the most fearful thing about this kind of design is that the designer’s measuring tape also only measures the length, width, and height of the cabinet. The measuring ruler does not use a level on site, but only occasionally writes down precautions.
The service cycle of this kind of design is just a bit more longer. Once customers understand it clearly, they will have more opinions, so it usually takes several rounds of consultation with customers.
It is much better to spend time communicating in advance than to spend time wrangling after the installation is complete.
- Reasonable design:
The most important thing about this kind of design is communication. The designer’s measuring tape will use a level to measure the condition of the wall at the construction site and record it.All ceilings, switch panels, wires, beams, water pipes, switches, air pipes, and lights related to cabinets in the home will be measured and then expressed in a three-dimensional model.
One of the advantages of this is that it allows customers to understand these problems and find the most reasonable solution. The other most important thing is that the designer is less likely to make mistakes during the design process and takes all the attention points into the design.
For stores on the market, in addition to the kind of design mentioned above.
If they can also have great communication with the machines in the factory and take every production link seriously, this kind of shop will be the top customization merchant on the market.The prices in this kind of store are usually very high and they have a good reputation.This kind of shop that customizes the whole house basically has no worries about business and has many referrals from old customers.Of course, there are also some independent designer custom shops that provide this service, and the price is not very high. This depends on the rational judgment of consumers.
I hope this article can be of some help to friends who are preparing and comparing customized furniture.
If you are going to set up your own studio for such service, welcome consult. We will recommend you machine models based on your workshop size and budgets. To start your own business.
